Pink October runs 1-31 October 2026 24x7 Helpline +91 86177 87387
Pink October Breast Cancer Awareness Month

Found early, breast cancer is highly treatable.

All through October, Hope & Heal offers free clinical breast exams and reduced-cost mammograms. Take ten minutes for yourself, or bring someone you love.

Freeclinical breast exam, all October
Same daymammogram reports
Women-ledscreening team
Breast Cancer Awareness Month
4,812

people have pledged to check themselves every month this October.

Why one month of attention matters

Breast cancer is the most common cancer among women worldwide, and in India. The single biggest difference in outcome is how early it is found.

Smiling Indian woman in kurta and dupatta
Confident, informed, screened. Ten minutes for yourself this October.
2.3M

women around the world were diagnosed with breast cancer in 2022.

Source: World Health Organization
99%

five-year relative survival when breast cancer is found before it spreads beyond the breast.

Source: American Cancer Society
10 min

is all a monthly self-exam takes. Most lumps turn out not to be cancer, but every new one deserves a check.

Hope & Heal breast clinic guidance

Your monthly self-exam, one step at a time

Do this 3 to 5 days after your period ends, or on the same date each month if you no longer have periods. You're learning what's normal for you.

    Step 1 of 5

      Want a nudge each month? Add a recurring reminder to your phone or computer calendar. Nothing is shared with us.

      Changes worth showing a doctor

      Tap anything you've noticed in the past few weeks. This isn't a diagnosis. It helps you decide how soon to get seen.

      Nothing selected. Keep up your monthly self-exam and book routine screening if you're 40 or older.

      Book a screening

      Check your risk awareness

      Eight quick questions about factors doctors consider. Your answers stay on this page and are not stored or sent anywhere.

      Myth or fact? Tap a card to find out

      Fear and misinformation keep many women from getting checked. Here's what the evidence says.

      Pink October screening at Hope & Heal

      Offers valid 1–31 October 2026 at all Hope & Heal centres. Walk-ins welcome, but booking guarantees your slot.

      For every woman 20+

      Clinical breast exam

      Free
      • Hands-on exam by a trained breast specialist
      • One-to-one self-exam coaching
      • Referral for imaging if needed
      Book this

      If you need us beyond screening, one team walks with you

      A dedicated nurse navigator coordinates every appointment, so you're never left wondering what happens next.

      Indian woman doctor in a white coat with a stethoscope, arms folded, smiling
      Your screening is done by our women-led breast care team.
      1

      Screen

      Clinical exam and imaging, with results explained the same day.

      2

      Diagnose

      Image-guided biopsy and pathology, typically within 72 hours.

      3

      Treat

      A tumour board of surgeons, oncologists and radiologists plans your care together.

      4

      Heal

      Rehabilitation, counselling, nutrition and a survivors' circle that meets monthly.

      Breast-conserving surgeryOncoplastic reconstructionChemotherapy day careRadiation therapyTargeted & hormone therapyGenetic counsellingPsycho-oncologyLymphoedema clinic
      Pink October Awareness

      Pink October events

      Free and open to everyone. Bring your mother, sister, friend or colleague.

      Walks, free screening camps and talks all month.

        Book your free breast screening

        Takes under a minute. Our team will call to confirm your time, usually within two working hours.

        • +91 86177 87387Helpline, open 24x7
        • info@hopeandheal.inWe reply within one working day
        • Hope & Heal Cancer HospitalJatiakhali, Fulbari, Dist: Jalpaiguri, West Bengal - 734015
        Enter your name so we know who to ask for.
        Enter a 10-digit mobile number.
        Enter an age between 18 and 100.
        Pick a date in October 2026.
        Preferred time

        Questions women often ask us

        Can't find yours? Call the helpline and a breast care nurse will answer.

        Stylish Indian woman
        Wear pink, book your check. Bring someone you love along.
        At what age should I start getting mammograms?

        Most guidelines suggest women at average risk start regular mammograms at 40, repeated every one to two years. If a close relative had breast or ovarian cancer, your doctor may suggest starting earlier.

        Does a mammogram hurt?

        The breast is pressed between two plates for a few seconds, which can feel uncomfortable. Booking a week after your period, when breasts are less tender, helps. Our technologists are all women and will go at your pace.

        Is the radiation from a mammogram safe?

        A mammogram uses a very low dose of radiation. The benefit of finding cancer early is far greater than the small risk from the dose.

        I found a lump. Does that mean I have cancer?

        Most breast lumps are not cancer. Cysts and fibroadenomas are common. But any new lump or change should be checked by a doctor within two weeks, so please book an exam.

        Can men get breast cancer?

        Yes, though it's rare. Men who notice a lump, nipple change or discharge should see a doctor. Our free clinical exam is open to men too.

        What should I bring to my screening?

        Any previous mammogram or ultrasound reports, a list of medicines you take and a photo ID. Please skip deodorant, powder or lotion on the day, as they can show up on the images.

        Call helpline Book free exam